Blackmagic Design URSA Broadcast

URSA BroadcastWe were joined by Blackmagic Design today in Pinewood to take a look and get hands on with the new URSA Broadcast. Affordable and flexible, the URSA Broadcast has been designed as studio camera with a DSLR price tag. With built in remote control, colour correction, talkback, tally and other features, the URSA Broadcast is the ultimate studio camera for live switched production. It can be remote controlled via SDI using the Blackmagic SDI Camera Control protocol. You can add the optional URSA Studio Viewfinder, Blackmagic Camera Fiber Converter and Studio Fiber Converter to get the exact same workflow and features of studio cameras costing hundreds of thousands of dollars. But best of all, when the live production is complete, you can quickly transform URSA Broadcast back into a normal shooting camera! URSA Broadcast lets you get the most out of your investment in cameras and lenses because you can use it every day out in the field or in the studio! That’s the ultimate in flexibility because every URSA Broadcast camera you own can be used on live programs, allowing you to easily handle very large live jobs with lots of cameras, all without any extra equipment rental costs!

"The URSA Broadcast is designed to offer a solution that’s affordable for broadcasting" says Richard Baker, Sales Manager at Finepoint. "Utilizing the URSA Mini Pro body, the URSA Broadcast is a robust production camera capable of shooting your highest production value with its raw and 12-bit color recording capabilities, we were very impressed."

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